• Preamble
  • Our modern world in relation to social media
  • Business to Business Marketing; an insight
  • Business to Business social media marketing
  • Evaluation and conclusion


We live in a largely interconnected world which has been made possible through various means of electronic communication, and social media is one key player. Social media has in so many ways helped to make communication easier and faster, a platform where millions of people meet to react and interact. Hence, social media is a modern day necessity when it comes to marketing and sales which is at the core of any business. Social media marketing and sales have become very effective, and are constants for any business looking to develop, grow and expand. This article will take a look at how social media is a key player in business to business marketing.

Our Modern World in relation to Social Media

Instinctively us humans have been programmed to be socially active. So people have always been looking for ways to connect and network with each other, and foster new relationships. In this digital age, people have found ways to be socially active via the internet, which is possible with the advent of the numerous social networking platforms and applications. Thus, social media has kept on projecting the typical existence of man’s inherent social life.

In essence, social media refers to websites and applications that are designed to allow people to communicate by share content quickly, efficiently, and in real-time. Also, it could be referred to as the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, micro blogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

Facebook – a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues;


Twitter – a free micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices;

Google+ – (pronounced Google plus) was Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services; NB -This website is no longer offered to new users and plans to shut down remaining accounts in 2019.

Wikipedia – a free, open content online encyclopedia created through the collaborative effort of a community of users known as “Wikipedians”. Anyone registered on the site can create an article for publication; however, registration is not required to edit articles. Wikipedia was founded in January of 2001;

LinkedIn – a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Instagram – Instagram is one of the most rapidly growing social media platforms, that allows users both individuals and businesses, to showcase what they’re all about via a visual story.

Thus, with this little exposition on social media, let’s then take a look at what business to business marketing really entails.

Business to Business Marketing; an Insight

Business to Business (B2B) marketing strategies involve specific tactics to raise a companies awareness of your product or service. The consumer here isn’t the general public. Instead of making a person desire something it is more about making a company require you. An obscure explicit example would be when a manufacturing business needs the services of another for operational reasons (e.g. a food manufacturer employing a legal counsel for legal purposes) (This is where Dynamic Leads can help.)

Business to Business Social Media Marketing

Today, marketing your business is unavoidable, but marketing it effectively and marketing with proper well thought out strategies is paramount. Each of your products or services may require it’s own individual strategy.

However, an important point to note is that the biggest determinant of effective marketing, however, is your audience whom you are targeting. To get this right, social media and digital advertising companies have started to integrate tools to do this. Facebook, Twitter and Instagram are easy and quick tools for exposing your business promotions and advertisements to a large number of people within a short time. Here are some social media marketing strategies that enhance Business to Business marketing:

  • Facebook: a popular and widely used social media application that connects a large number of people from different locations worldwide. Facebook is definitely a necessary and important social media platform that enhances business globally. Thus, a business to business marketer should necessarily explore Facebook properly to promote transactions.

However, it’s not just about creating a Facebook business page, posting updates twice a day or updating a status once a day. One strategy alone is a shortsighted and myopic exploration of Facebook rather, it is about shaping the brand’s voice across many mediums and expanding their reach. It’s an entire identity creation.

Also, on facebook, using “paid social media advertising” where by ads are run on the business page is great for building awareness with audiences that might not be aware that your business, product or service exists.

Twitter – Twitter is an online news and social networking site where people communicate in short messages called tweets. Tweeting is posting short messages for anyone who follows you on Twitter, with the hope that your messages are useful and interesting to someone in your audience. A simple characterization of Twitter and tweeting might be micro blogging.

However, it’s not just about tweeting your brand but finding ways of establishing your identity towards your audience. To get this done effectively, your twitter account and profile are the foundation of your audience’s twitter experience. It’s your chance to tell your business story to the twitter community. It is important that your twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and image consistent with your other online platforms and your brand. Also, update your location, website and your bio. Link up your twitter handle to your website,  learn to tweet and retweet,  follow up your customers and other businesses around you, establish your brand and presence through constantly engaging your audience with photos and videos,  from time to time,  create a #hastag, and hence,  build a strong twitter community.  http://1

Instagram – Instagram which is another social media platform like Facebook and Twitter was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking application enables you to capture the best moments of your life, with your phone’s camera or any other camera, and upload it to your Instagram handle where your countless followers like and comment on it. Instagram is linked up with other social networking sites, such as Facebook and Twitter.

Moreso, business to business marketing employs Instagram as one of its top social media marketing platforms because of the wide coverage Instagram enjoys.  Via Instagram, a firm can advertise their brand with their strong marketing content and thus get connected with many multi-national firms and organizations who have verified Instagram handles and thus partner in business with them.


Social media has proven to be an effective and powerful tool for building brand awareness, giving your company an online personality, and connecting your business with other businesses. It has really stood out as a tested and trusted medium when it comes to marketing and connecting with potential customers. Just like other business to business marketing strategies, social media has established itself  as a highly effective channel for sharing brand content to a large fan base and at a very fast pace.

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